ABOUT US
J. Riley Associates provides high-quality marketing and communications services on demand. Clients receive compelling content and cost-effective programs that only experienced marketing professionals can deliver. They also avoid the high costs of adding full-time staff and the steep fees charged by larger agencies.
John Riley
John Riley is the founder and principal consultant at J. Riley Associates. John’s background includes over 20 years of marketing and communications experience, primarily in the technology and financial services industries. John has led marketing efforts for several venture-backed start-ups, including Apparent Networks, WorldStreet and Mazu Networks. He has also held senior marketing positions at Novell, State Street and Houghton Mifflin.
With his strategic and tactical abilities, John can identify the right mix of programs and the best ways to implement them to maximize results. Having spent years in the marketing trenches, John knows what it takes to make outbound marketing efforts successful.
John holds a B.A. in English from The College of the Holy Cross and an M.S. in Communications from Boston University.
How We Work
When J. Riley Associates engages with a client, our first step is to get to know that client’s organization, products, services and business objectives. We assess the client’s strengths and weaknesses relative to their direct competitors and against the broader competitive landscape.Our next step is usually the development of a core positioning document that articulates the client’s unique value proposition. To develop core positioning efficiently and consistently, J. Riley Associates uses an approach based on best practices that has been honed over the years.
We use the resulting core positioning to guide our clients' strategic planning and tactical program selection. We collaborate with clients to define and document program requirements, and closely manage the process with detailed project timelines and budgets.
